Live streaming and video on demand on a budget
AV companies and venue AV departments are all offering webcasting and hybrid events – so why is EventPix now offering livestreaming and video on demand?
Simply – Because we can!
On Black Friday (13th March) we were in the middle of ADX20 – the expo for the dental industry at ICC Sydney. One of the services we were providing was shooting, editing and prepping short video pieces for social media with a turnaround under an hour.
By the following Monday our bookings for the next six months were cancelled or postponed.
A week later I made a quick visit to Adelaide for the funeral of my mother (95 – a good innings) where we allowed only 10 mourners. So I set up my phone to stream the service via Facebook to other family members who could not attend. A month later I attended another funeral that was also restricted to 10 mourners – this time I set up my DSLR camera for a better quality livestream. I realised then, that as long as these restrictions are going to be in place, this service would be valuable to many on so many levels. It is bringing real-time experiences to people that can’t be in attendance due to Covid-19 restrictions.
I purchased a Blackmagic ATEM switcher and a bit more gear to go with our DSLRs and now we have a compact kit that can be setup anywhere.
I also called on my friend Warren who has spent decades at the ABC as a cameraman, panel operator and director. Waz was impressed with the kit and was all in!
I quickly expanded the operation to include multiple camera operators. Alicia, who is well known among our community as one of our key photographers, has been focussed on video for over a year now. I also brought onto the team a final year student from AFTRS.
Everyone on the team shares the same level of enthusiasm when it comes to pushing the boundaries of this fast growing technology.
Our first live gig was with a start-up marketing business. Christina from Social Hills was keen to start a monthly webcast – so she sourced and coordinated the talent together along with a picturesque venue. We shot and recorded the session and uploaded that night. In the process we learned a great deal about how to improve production and processes. You can check it out here – the panel are really good – entertaining and informative.
A week later we secured our first paid gig – a funeral for a well-loved and respected member of the Australian Lebanese community. We were able to access the church the day before to get setup and check everything. Warren directed and operated the panel while Alicia and I were on camera. Flawless delivery. The church and adjoining hall (we set up a feed into there) accommodated 150 pax while over 200 watched online locally and around the world.
So why am I sharing this story?
After all, is it just another “covid pivot” story.
Well hopefully it now has you interested in our process and devotion to getting it right.
Importantly, what is the difference between our service and what the AV companies are offering?
We are not competing with the large AV companies who can offer fabulous studio setups with LED screens and a great lighting rig.
What we are offering is a compact set up that can work anywhere we can get a 4G phone signal for livestreaming. We work mostly with two or three cameras and can do four. We mix the audio on a separate panel and can input slide presentations and pre-prepared videos. We stream through Vimeo and can also “record as live” for video on demand.
What is this setup good for?
Weddings, funerals and other private events
Small music gigs – we focus on the vision – you focus on the music and feed the audio mix to us
Small awards presentations – we can’t cross live to winners but we can pre-record acceptances and insert them
Staff interactions – eg send your homebound staff a food hamper and then get a chef to step them through the preparation of a fabulous dish via a live stream
Education and training – can be live or video on demand
Webinars – and we can provide interactive chat via the Vimeo platform
Live presentations from expos and festivals
Live presentations from red carpet arrivals at your awards presentation
What we leave to the AV companies and venue AV teams
Larger awards presentations with multiple input feeds
Meetings with multiple input feeds (which they do much better than Zoom)
Hybrid events – the venues in particular have great setups for this
Larger music concerts
Live streaming is not expensive. So have a think about how your event can benefit and give us a call to discuss.
And we love a challenge so if you have an idea that you want to run by us – please do (as long the gig is not the following day).