Leading up to the 2019 Miss Universe Australia contest, teeth whitening sponsor, SDI (Pola Teeth Whitening) hosted a number of cocktail parties for State Finalists around Australia – which we had the pleasure of providing the event photography for in each state.
The events have been cleverly plastered over social media thanks to Miss Universe contestants blogging and posting on social media, giving SDI and partnering dentists an amazing amount of exposure and marketing content.
The cost of event photography can come as a shock to some people. Have you considered the value of hiring a professional event photography company over an amateur? Like what goes on behind the scenes… including:
The Experience, Study and Skill of a Photographer
A professional photographer will sometimes spend five to ten years developing their skill before shooting events professionally. If a photographer takes the route of professional training in TAFE or at University the cost can surpass $30,000.
Photography is a skill that must be practised regularly to develop and maintain a high standard. They must know how to use their camera equipment and respond to different lighting situations and demands of the client and event quickly.
When you hire an experienced and professional event photographer you know the shots will be delivered to the brief. The quality will be of a high standard and the photographer will appear and be professional. You know they won’t be fumbling around trying to figure out how their camera works as your event unfolds, and they will get photos of those irreplaceable moments at your event.
Cost of Photography Gear
There’s a reason amateur photographers don’t have the latest and most professional equipment. It’s expensive and needs to be updated frequently to ensure the quality of photos comply with industry standards.
A basic event photographers kit will consist of equipment in excess of $15,000. In case of equipment failure, the photographer will need at least two camera bodies and two lenses, backup batteries, multiple memory cards and speedlites (on camera flash).
The photographer’s professional camera body is typically updated every two to three years, as the manufacturer releases new technology that increases the quality of the photographs an event photographer can take.
If the photographer is required to shoot on-site portraits and deliver prints, the photographers kit will be worth in excess of $20,000.
Consistency and Reliability of The Event Photographer
Sometimes hiring a hobbyist photographer friend with a great camera to shoot your event can seem like a great idea but in reality, when you’re hosting a corporate event it’s important to hire a professional event photography company. You will know the standard of service you’ll receive is seamless, images will be delivered on time and the photographer is experienced and professional.
For events hosted in multiple locations, partnering with an event photography company that has a reputation of providing a consistent, reliable and professional service ensures you receive beautiful images that are shot to the brief and delivered on time. This is particularly important when delivering an event for a client of your own.
When you partner with an event photography company, you can rest assured that if the photographer assigned to your event is unwell or has a personal emergency that you will be replaced with another photographer that will provide the same consistent service and your images will be delivered on time.
Post Production and Delivery
So you’ve hired a photographer for a four-hour event, and you’re gasping at the price. Though have you considered the time a photographer will take on their computer editing the photos after your event?
During one four hour event an event photographer might take between 1,000 and 2,000 photos, which each needs to be reviewed, unflattering expressions on people’s faces are culled, the colour is balanced and the lighting is beautiful, the images are resized and exported, usually in multiple different formats to meet the client’s brief.
For a four hour event, the editing process might take anywhere from two to four hours.
Insurance and Public Liability
Like most organisations, you need to be insured. But not all photographers are, so when you hire a professional event photography company you know that in the event someone is injured that the liability will not fall onto you.
When is the last time you asked your event photographer whether they have public liability insurance?
Hosting a private or corporate Spring Carnival event this year and want to create unforgettable brand engagement experiences?
For some, Spring Racing Carnival isn’t just about the races. It’s about coming out of hibernation to soak in the spring vibes and warmer weather. It’s getting out of your PJs and into that dress you’ve been eyeing off. It’s getting glammed up and becoming a social butterfly again, after months of Netflix and chill on the couch.
When we ladies spend time (like weeks finding the best dress, shoes to match, a fascinator and getting hair and makeup done on the day) making ourselves look and feel glamorous, which might be often or only from time-to-time, we want that moment to be captured – and not at the end of the night when we’re waiting for an Uber with heels in hand. I know I’m not alone on this one.
Here’s a few fun ideas that can help brands maximise this opportunity to engage and connect with punters, and be remembered for more than just the free Moet.
Roll out Your Red Carpet for Punters to Experience as they Arrive
Put your guests in the spotlight and make them feel like celebrities as they arrive at your Spring Racing Carnival event.
A Red Carpet Experience will make your guests feel as though they’re arriving at the Golden Globes, stunningly like Emma Stone and in style like Ryan Gosling.
Who are you wearing today!
Branded Decorative Media Selfie Wall
Selfies have taken the world by storm, so why not support the movement with a beautiful decorative wall for punters to use as a backdrop. People often want to be associated with the brands they’re interacting with, so attach your logo to it as a way of further promoting your brand and let user-generated content take the stage. To increase brand engagement and track the success of your beautiful wall, incentivise punters to use a hashtag by giving away prizes at the event.
Here’s an example of how Quantcast used their logo on this decorative wall that we photographed guests in front of.
If you’re inside, make sure you light it properly too i.e. if you only light the wall itself all punters will end up with is silhouette photos.
Get Social – Get an Open Photo Booth and Instantly Post the Photos on Facebook
Give punters the funnest photo booth solution to enjoy at this year’s Spring Carnival event… who doesn’t love a selfie!
Its compact design and beautiful presentation will fit anywhere within your event, to create lifelong memories and brand engagement. You can even send them home with a print (overlaid with your branding message of course), or upload them directly to social media as your event unfolds.
Roaming Entertainment and “Camera Crew” Interviewing Punters
Think Instagram TV, Facebook Live or YouTube Channel etc.
Technology and decent wifi have made content marketing so easy for marketers. People consuming content also (sadly) don’t really care about quality. However, with professional help (lighting, proper microphone) you can post really good smartphone video to social media in a matter of minutes.
One really fun way to capture the excitement is through roaming interviews asking people races related questions. Like “Who are you wearing today”, “Which horse are you backing in the next race”. Are you the drink sponsor? How about, “What are you drinking today?”. You could even throw in some cheeky questions to get video testimonials. Why not?
If you wanted to have some really professional footage taken you could hire a DSLR photographer who has the skills to record these professionally for you or take it to the next level with a professional video crew.
We hope you have an amazing Spring Racing Carnival!
If you’re interested in any of these brand engagement solutions or you’d like a bespoke solution, please get in touch. We look forward to helping you bring the magic to your next event!
Exhibitions present the biggest opportunity for brands to get in front of a highly engaged and specific audience, however attracting people to your stand still presents challenges – especially if your brand is new to the market or you recently launched a new product or service.
With so many ways to attract people to your booth it can be hard to know what will draw people in, and competitions, chocolates, free samples and demonstrations have all been done before.
Personal branding is one of the hottest topics in organisations and for professionals, yet most people are still using their favourite Facebook selfie or a photo from 10 years ago on their professional Linkedin profile.
We often hear people saying that “it’s too expensive to organise your own professional headshot” or “the photo such and such took at work on their phone looks terrible” and they “want a photo they can feel proud of”.
The value of helping someone strengthen their personal branding presents the opportunity to have in-depth conversations and much warmer connections in the future.
The Australian Small Business Champion Awards presents an opportunity for small businesses to be recognised and awarded for the amazing dedication and passion they have for running a small business.
The event, presented by Precedent Productions was this year held at The Star Sydney Event Centre and was attended by over 1,000 people. The floor section of the Centre could not possibly fit 1,000 people, so 100 or so were seated in booths watching over the event from atop.
Thanks to Crystal Productions these events go off without a hitch – the lighting on-stage was beautiful and well lit and the sea of rainbow coloured lights created an energizing vibe that excited guests as they walked up to the stage to receive their award.
For us, as event photographers, this is a massive production. During the event we had three photographers to cover the on-stage awards, another on atmospheric and entertainment shots and a photographer capturing the most important official award photo in the studio. The extended team for this is a salesperson selling the photo packages, friendly support staff and an usher who takes people off-stage and into the studio.
Here are some photos we captured as the night unfolded.