Why Does Event Photography Cost So Much?
The cost of event photography can come as a shock to some people. Have you considered the value of hiring a professional event photography company over an amateur? Like what goes on behind the scenes… including:
The Experience, Study and Skill of a Photographer
A professional photographer will sometimes spend five to ten years developing their skill before shooting events professionally. If a photographer takes the route of professional training in TAFE or at University the cost can surpass $30,000.
Photography is a skill that must be practised regularly to develop and maintain a high standard. They must know how to use their camera equipment and respond to different lighting situations and demands of the client and event quickly.
When you hire an experienced and professional event photographer you know the shots will be delivered to the brief. The quality will be of a high standard and the photographer will appear and be professional. You know they won’t be fumbling around trying to figure out how their camera works as your event unfolds, and they will get photos of those irreplaceable moments at your event.
Cost of Photography Gear
There’s a reason amateur photographers don’t have the latest and most professional equipment. It’s expensive and needs to be updated frequently to ensure the quality of photos comply with industry standards.
A basic event photographers kit will consist of equipment in excess of $15,000. In case of equipment failure, the photographer will need at least two camera bodies and two lenses, backup batteries, multiple memory cards and speedlites (on camera flash).
The photographer’s professional camera body is typically updated every two to three years, as the manufacturer releases new technology that increases the quality of the photographs an event photographer can take.
If the photographer is required to shoot on-site portraits and deliver prints, the photographers kit will be worth in excess of $20,000.
Consistency and Reliability of The Event Photographer
Sometimes hiring a hobbyist photographer friend with a great camera to shoot your event can seem like a great idea but in reality, when you’re hosting a corporate event it’s important to hire a professional event photography company. You will know the standard of service you’ll receive is seamless, images will be delivered on time and the photographer is experienced and professional.
For events hosted in multiple locations, partnering with an event photography company that has a reputation of providing a consistent, reliable and professional service ensures you receive beautiful images that are shot to the brief and delivered on time. This is particularly important when delivering an event for a client of your own.
When you partner with an event photography company, you can rest assured that if the photographer assigned to your event is unwell or has a personal emergency that you will be replaced with another photographer that will provide the same consistent service and your images will be delivered on time.
Post Production and Delivery
So you’ve hired a photographer for a four-hour event, and you’re gasping at the price. Though have you considered the time a photographer will take on their computer editing the photos after your event?
During one four hour event an event photographer might take between 1,000 and 2,000 photos, which each needs to be reviewed, unflattering expressions on people’s faces are culled, the colour is balanced and the lighting is beautiful, the images are resized and exported, usually in multiple different formats to meet the client’s brief.
For a four hour event, the editing process might take anywhere from two to four hours.
Insurance and Public Liability
Like most organisations, you need to be insured. But not all photographers are, so when you hire a professional event photography company you know that in the event someone is injured that the liability will not fall onto you.
When is the last time you asked your event photographer whether they have public liability insurance?