Hosting a private or corporate Spring Carnival event this year and want to create unforgettable brand engagement experiences?
For some, Spring Racing Carnival isn’t just about the races. It’s about coming out of hibernation to soak in the spring vibes and warmer weather. It’s getting out of your PJs and into that dress you’ve been eyeing off. It’s getting glammed up and becoming a social butterfly again, after months of Netflix and chill on the couch.
When we ladies spend time (like weeks finding the best dress, shoes to match, a fascinator and getting hair and makeup done on the day) making ourselves look and feel glamorous, which might be often or only from time-to-time, we want that moment to be captured – and not at the end of the night when we’re waiting for an Uber with heels in hand. I know I’m not alone on this one.
Here’s a few fun ideas that can help brands maximise this opportunity to engage and connect with punters, and be remembered for more than just the free Moet.
Roll out Your Red Carpet for Punters to Experience as they Arrive
Put your guests in the spotlight and make them feel like celebrities as they arrive at your Spring Racing Carnival event.
A Red Carpet Experience will make your guests feel as though they’re arriving at the Golden Globes, stunningly like Emma Stone and in style like Ryan Gosling.
Who are you wearing today!
Branded Decorative Media Selfie Wall
Selfies have taken the world by storm, so why not support the movement with a beautiful decorative wall for punters to use as a backdrop. People often want to be associated with the brands they’re interacting with, so attach your logo to it as a way of further promoting your brand and let user-generated content take the stage. To increase brand engagement and track the success of your beautiful wall, incentivise punters to use a hashtag by giving away prizes at the event.
Here’s an example of how Quantcast used their logo on this decorative wall that we photographed guests in front of.
If you’re inside, make sure you light it properly too i.e. if you only light the wall itself all punters will end up with is silhouette photos.
Get Social – Get an Open Photo Booth and Instantly Post the Photos on Facebook
Give punters the funnest photo booth solution to enjoy at this year’s Spring Carnival event… who doesn’t love a selfie!
Its compact design and beautiful presentation will fit anywhere within your event, to create lifelong memories and brand engagement. You can even send them home with a print (overlaid with your branding message of course), or upload them directly to social media as your event unfolds.
Roaming Entertainment and “Camera Crew” Interviewing Punters
Think Instagram TV, Facebook Live or YouTube Channel etc.
Technology and decent wifi have made content marketing so easy for marketers. People consuming content also (sadly) don’t really care about quality. However, with professional help (lighting, proper microphone) you can post really good smartphone video to social media in a matter of minutes.
One really fun way to capture the excitement is through roaming interviews asking people races related questions. Like “Who are you wearing today”, “Which horse are you backing in the next race”. Are you the drink sponsor? How about, “What are you drinking today?”. You could even throw in some cheeky questions to get video testimonials. Why not?
If you wanted to have some really professional footage taken you could hire a DSLR photographer who has the skills to record these professionally for you or take it to the next level with a professional video crew.
We hope you have an amazing Spring Racing Carnival!
If you’re interested in any of these brand engagement solutions or you’d like a bespoke solution, please get in touch. We look forward to helping you bring the magic to your next event!
Exhibitions present the biggest opportunity for brands to get in front of a highly engaged and specific audience, however attracting people to your stand still presents challenges – especially if your brand is new to the market or you recently launched a new product or service.
With so many ways to attract people to your booth it can be hard to know what will draw people in, and competitions, chocolates, free samples and demonstrations have all been done before.
But have you considered a corporate headshot mini studio?
Personal branding is one of the hottest topics in organisations and for professionals, yet most people are still using their favourite Facebook selfie or a photo from 10 years ago on their professional Linkedin profile.
We often hear people saying that “it’s too expensive to organise your own professional headshot” or “the photo such and such took at work on their phone looks terrible” and they “want a photo they can feel proud of”.
The value of helping someone strengthen their personal branding presents the opportunity to have in-depth conversations and much warmer connections in the future.
Can you remember the days when meet ups were only arranged via a landline (and you actually had to be on time)? or when you only consumed advertising on the TV or via billboards, magazines, catalogues or at events and shows?
Now, with the power of technology we can attend events online, and receive direct marketing from our favourite brands straight into the palm of our hands.
Last week I had the pleasure of attending a live Adobe conference from the comfort of my home office. Like many busy people, I didn’t have time to physically attend so this was perfect. This prompted me to investigate how other event managers can do this.
For most organisations, the cost vs benefit of setting up the infrastructure to host live video is usually outweighed, so today I’m going to share with you a very cost effective way of getting your conference in front of your audience on a much larger scale using Facebook live.
“WHY” Go Live On Facebook
Let me guess, you’re thinking, “but I actually want people to attend my event”.
Most likely, broadcasting your conference live on Facebook is only going to attract a larger audience – think about people thousands of kilometres away, or across the globe.
Generally, if people get to experience a product or service and they’re happy with the experience, they will make a purchase i.e. boosting attendance at your conference for years to come.
What Adobe did for the live conference that my marketing brain was impressed by, is; only broadcasting the plenary sessions – so none of the workshops; and sending invites to watch the live sessions the day before broadcast – so it didn’t harm ticket sales and attendance rates.
How to Go Live On Facebook
Here’s a checklist to help ensure your “Go Live On Facebook” experience is successful, using a smart phone system:
Facebook page or group
Smart phone or tablet with a decent camera
Tripod for phone, unless you’re roaming around
Aux cable connected to sound desk, or an external microphone – remember, your audience won’t stick around if your audio is lousy.
Decent internet connection
Headphones – to ensure the quality of your sound
The cheap and cheerful way to go live on Facebook using your smart phone is to open the Facebook Pages app on your phone, click on the Live icon, “Describe your live video…” and click [Go Live].
You can hire a professional who will use a DSLR or video camera with video recording capabilities. With the software and hardware now available, this is a very cost effective solution for delivering high-quality video content.
The benefits of using a DSLR or video camera over a smart phone
Going live at your event using a DSLR or video camera is fivefold:
You’re providing high quality and engaging video to your audience on a larger scale
Your marketing team get high-resolution video content to use for future promotion and a highlights video
You can add branded overlays – which is something that you cannot do on a smart phone
The video is colour and light balanced, and
With telephoto zoom lenses, you can get in nice and close.
What and how much to broadcast live on Facebook?
What and how much video you decide to broadcast live to Facebook is up to you and your client.
Before the conference, start to excite your audience by getting behind the scenes – give them a sneak peak of the room, introduce the people who will be working there, go live at the tasting and interview some of the speakers.
During the event, interview speakers and guests between sessions, and give sponsors more exposure by interviewing them at their stand, and broadcast a few sessions to keep your audience who aren’t attending engaged with your brand, and interested in future conferences and events.
Food for thought
If your conference applies to a national or even global audience, you might want to consider selling virtual tickets to your event.
Social Media Examiner started selling virtual tickets to its Social Media Marketing World conference held in the US this year. Sessions were available to watch a few days after the conference, via an online portal.
To ensure your audience gets instant access to sessions, virtual ticket holders could watch the sessions live via a closed Facebook Group.
One last thing to remember
Just going live at your event isn’t enough – make sure you notify your audience before and during your event.
Good luck, and please feel free to share your Facebook Live experiences with us in the comments section below, or via #epxfacebooklive