The cost of event photography can come as a shock to some people. Have you considered the value of hiring a professional event photography company over an amateur? Like what goes on behind the scenes… including:
The Experience, Study and Skill of a Photographer
A professional photographer will sometimes spend five to ten years developing their skill before shooting events professionally. If a photographer takes the route of professional training in TAFE or at University the cost can surpass $30,000.
Photography is a skill that must be practised regularly to develop and maintain a high standard. They must know how to use their camera equipment and respond to different lighting situations and demands of the client and event quickly.
When you hire an experienced and professional event photographer you know the shots will be delivered to the brief. The quality will be of a high standard and the photographer will appear and be professional. You know they won’t be fumbling around trying to figure out how their camera works as your event unfolds, and they will get photos of those irreplaceable moments at your event.
Cost of Photography Gear
There’s a reason amateur photographers don’t have the latest and most professional equipment. It’s expensive and needs to be updated frequently to ensure the quality of photos comply with industry standards.
A basic event photographers kit will consist of equipment in excess of $15,000. In case of equipment failure, the photographer will need at least two camera bodies and two lenses, backup batteries, multiple memory cards and speedlites (on camera flash).
The photographer’s professional camera body is typically updated every two to three years, as the manufacturer releases new technology that increases the quality of the photographs an event photographer can take.
If the photographer is required to shoot on-site portraits and deliver prints, the photographers kit will be worth in excess of $20,000.
Consistency and Reliability of The Event Photographer
Sometimes hiring a hobbyist photographer friend with a great camera to shoot your event can seem like a great idea but in reality, when you’re hosting a corporate event it’s important to hire a professional event photography company. You will know the standard of service you’ll receive is seamless, images will be delivered on time and the photographer is experienced and professional.
For events hosted in multiple locations, partnering with an event photography company that has a reputation of providing a consistent, reliable and professional service ensures you receive beautiful images that are shot to the brief and delivered on time. This is particularly important when delivering an event for a client of your own.
When you partner with an event photography company, you can rest assured that if the photographer assigned to your event is unwell or has a personal emergency that you will be replaced with another photographer that will provide the same consistent service and your images will be delivered on time.
Post Production and Delivery
So you’ve hired a photographer for a four-hour event, and you’re gasping at the price. Though have you considered the time a photographer will take on their computer editing the photos after your event?
During one four hour event an event photographer might take between 1,000 and 2,000 photos, which each needs to be reviewed, unflattering expressions on people’s faces are culled, the colour is balanced and the lighting is beautiful, the images are resized and exported, usually in multiple different formats to meet the client’s brief.
For a four hour event, the editing process might take anywhere from two to four hours.
Insurance and Public Liability
Like most organisations, you need to be insured. But not all photographers are, so when you hire a professional event photography company you know that in the event someone is injured that the liability will not fall onto you.
When is the last time you asked your event photographer whether they have public liability insurance?
Often when we think about personal branding we think about famous people or Instagram “Influencers”. However, these people usually have teams of professionals managing their personal brand that can seem so far from reality.
In the corporate world personal branding is something we need to understand and build on, and having a polished LinkedIn profile and a corporate portrait is only the start.
I really love this quote from Entrepreneur’s article on personal branding, “Personal brands are like wardrobe choices. You need to be honest about whose attention you’re trying to get, what your natural style is, and the story you’re trying to tell. Without all that, you won’t make comfortable clothing choices, and you definitely won’t have a personal brand you can relate to. It’ll be more likely to hang in your closet, along with the rest of your unloved vests and sweaters. R.I.P.”
Reasons to Invest in YOUR Personal Branding
Perhaps you’ve just landed your dream job or you’re searching for a new one. Your new team, clients and prospective employers will be researching you to find out as much as they can before trusting and investing time and money in you.
Maybe your boss or new business requires you to attend networking events or build relationships with prospective clients or existing contacts and customers. What will they want to know about you? What are you telling them?
…and the obvious reason is that you want (and deserve) a pay rise.
The Deeper Dimensions of Personal Branding
Have you given any consideration to the deeper dimension of personal branding. Like what makes you tick? What do you truly value? And how does that feed into everything you do in your day and the output of your work? How you speak to and treat other colleagues, above and below you?
One thing I learnt during a mindfulness retreat, that I have applied to my professional world, is that when you elicit your core values and write them down on paper they start becoming your reality. Similarly, when you think about buying a new car you start seeing that model everywhere you walk and drive. When you start to focus on your values they become your reality.
So what are your values when it comes to your professional life? Here’s a few to get you thinking:
Experts suggest that handwriting your notes improves your memory, so I recommend writing down a list of your professional core values and assess how close you are to living those values. If you’re not, it’s ok. Simply start to focus on them each and every day and after a few weeks or a month revisit your values to see how you’re going.
What is Your Why?
Why do you do what you do? What do you believe in?
Since entering the workforce 15 years ago I’ve had about 10 jobs, no joke. I’ve been a legal secretary, tech support operator, sign-writer, training manager… the list goes on.
When I started studying photography in 2006 I knew that creating beautiful images was what made me tick, and it’s been the driving force of my life ever since. I went back into the corporate world, working in the financial sector for a media company a few years ago, it killed my creativity and soul after a while. I knew that photography was what made me happy, and I was going to do everything in my power to make it my career.
So, I guess my why is helping people build their business, amplify their message and capture life lasting moments through beautiful imagery.
Now. What’s your why?
What Are Your Goals?
This is such a cliche question, but really, what are your goals?
Setting professional goals would have to be one of the most effective ways to actually achieving them. When I started my marketing degree my goal was to be a digital marketing manager in five years. I did that in two. So my next goal was to be head of the department and I did that in six months. It made me realise just how much value there is in goal setting, so I now set goals for everything.
When thinking about your goals remember to fit the rest of your life in. How do your professional goals support the rest of your life i.e. does working from 9am to 10pm every night because you’re so deadline focused affect your intention to spend more time with family and friends? Probably not.
Once you know what your values are, start writing down your goals based on your values, dates you plan on achieving those goals and what action you need to take to achieve your goals. Revisit them on a weekly/monthly/quarterly basis to see how you’re going. You’ll be surprised at how well this works.
Crafting Your Personal Branding Story
People connect with stories and will connect and understand you on a deeper level when they know your story.
Most organisations will have a story and brand statement, and on the flip side create user personas to profile prospect clients and customers. It’s what organisations use to drive every business decisions, products tey create and content they produce. I’m sure you’ve already done this yourself too.
From a personal branding perspective this isn’t something you need to publish publicly, though it’s something that might help guide your personal branding – the way you speak about yourself to people at networking events, your online profile, the content you share on social media, brands you use and wear, style of your hair and wardrobe, and your professional headshot etc.
Give it a go. Make it interesting, and something you’re proud of saying to yourself each and every day.
Here’s an example of how I’ve utilised a couple of my values into a personal brand statement.
“I create meaningful connections between brands, people, and the world by transforming moments in time into unforgettable memories.”
How to Start Empowering Yourself
It can be a pretty difficult task to think about yourself as a brand. You know who you are, and so do your current colleagues, friends, and family. But what about prospective clients or employers?
Most of us who haven’t studied sales, marketing or business probably don’t realise this, but we are selling ourselves every day. Whether it’s communicating a new idea to our team, negotiating a pay rise with our boss or communicating our skills and experience in an interview, we are selling ourselves through our body language, the way we dress and the way speak.
Here are a few ways you can shift your mindset to your personal branding in a way that feels comfortable and empowering:
Shift your mindset to your values and goals. When we focus on our values and goals we tend to think about the outcome and steps it takes to get there, as opposed to what fears we have or perceived judgements people might make.
Remind yourself of your values on a daily basis. When we write down our values and start thinking about them on a daily basis, they start to become our reality – just like the story of the car. When you stay true to your values it makes you feel confident and motivated.
Keep your goals in mind. When you’re on track to achieving your goals there’s a sense of empowerment. You feel good about the work you’re doing, and not so lost in the detail of each and every day.
Be kind to yourself. You might find that you aren’t living up to all of your values at first and that is ok. There is always room for improvement. We are only human, so be kind to yourself.
“Where attention goes, energy flows and results show.” -T. Harv Eker
How to Begin Building YOUR Personal Brand
Here’s a list of tasks you can do to help build a stellar personal brand that people can connect with, and that feels honest from the inside out:
Write down a list of your professional values (and personal ones if that helps too)
Write down at least 3-5 professional goals including what steps you need to take to achieve those goals, and the date you plan on taking the first step to achieve your goal
Create your personal branding statement
Update your resume to reflect your values
Update your Linkedin profile
Review your personal and professional style. Does it reflect your professional values?
Get a professional headshot taken.
Update your website About and Team pages
Start an engaging blog about the topics you’re passionate about and that support your goals
Write or share content on Linkedin that reflects your values and goals
Update your personal Facebook profile photo (this doesn’t have to be professional, but something that talks to your interests or personal values)
Share images on Instagram that speak to your values
If you own a business, run a workshop on personal branding that helps your team achieve their goals
Review your values and goals on a weekly/monthly/quarterly basis (they’re likely going to change)
Hosting a private or corporate Spring Carnival event this year and want to create unforgettable brand engagement experiences?
For some, Spring Racing Carnival isn’t just about the races. It’s about coming out of hibernation to soak in the spring vibes and warmer weather. It’s getting out of your PJs and into that dress you’ve been eyeing off. It’s getting glammed up and becoming a social butterfly again, after months of Netflix and chill on the couch.
When we ladies spend time (like weeks finding the best dress, shoes to match, a fascinator and getting hair and makeup done on the day) making ourselves look and feel glamorous, which might be often or only from time-to-time, we want that moment to be captured – and not at the end of the night when we’re waiting for an Uber with heels in hand. I know I’m not alone on this one.
Here’s a few fun ideas that can help brands maximise this opportunity to engage and connect with punters, and be remembered for more than just the free Moet.
Roll out Your Red Carpet for Punters to Experience as they Arrive
Put your guests in the spotlight and make them feel like celebrities as they arrive at your Spring Racing Carnival event.
A Red Carpet Experience will make your guests feel as though they’re arriving at the Golden Globes, stunningly like Emma Stone and in style like Ryan Gosling.
Who are you wearing today!
Branded Decorative Media Selfie Wall
Selfies have taken the world by storm, so why not support the movement with a beautiful decorative wall for punters to use as a backdrop. People often want to be associated with the brands they’re interacting with, so attach your logo to it as a way of further promoting your brand and let user-generated content take the stage. To increase brand engagement and track the success of your beautiful wall, incentivise punters to use a hashtag by giving away prizes at the event.
Here’s an example of how Quantcast used their logo on this decorative wall that we photographed guests in front of.
If you’re inside, make sure you light it properly too i.e. if you only light the wall itself all punters will end up with is silhouette photos.
Get Social – Get an Open Photo Booth and Instantly Post the Photos on Facebook
Give punters the funnest photo booth solution to enjoy at this year’s Spring Carnival event… who doesn’t love a selfie!
Its compact design and beautiful presentation will fit anywhere within your event, to create lifelong memories and brand engagement. You can even send them home with a print (overlaid with your branding message of course), or upload them directly to social media as your event unfolds.
Roaming Entertainment and “Camera Crew” Interviewing Punters
Think Instagram TV, Facebook Live or YouTube Channel etc.
Technology and decent wifi have made content marketing so easy for marketers. People consuming content also (sadly) don’t really care about quality. However, with professional help (lighting, proper microphone) you can post really good smartphone video to social media in a matter of minutes.
One really fun way to capture the excitement is through roaming interviews asking people races related questions. Like “Who are you wearing today”, “Which horse are you backing in the next race”. Are you the drink sponsor? How about, “What are you drinking today?”. You could even throw in some cheeky questions to get video testimonials. Why not?
If you wanted to have some really professional footage taken you could hire a DSLR photographer who has the skills to record these professionally for you or take it to the next level with a professional video crew.
We hope you have an amazing Spring Racing Carnival!
If you’re interested in any of these brand engagement solutions or you’d like a bespoke solution, please get in touch. We look forward to helping you bring the magic to your next event!
Exhibitions present the biggest opportunity for brands to get in front of a highly engaged and specific audience, however attracting people to your stand still presents challenges – especially if your brand is new to the market or you recently launched a new product or service.
With so many ways to attract people to your booth it can be hard to know what will draw people in, and competitions, chocolates, free samples and demonstrations have all been done before.
Personal branding is one of the hottest topics in organisations and for professionals, yet most people are still using their favourite Facebook selfie or a photo from 10 years ago on their professional Linkedin profile.
We often hear people saying that “it’s too expensive to organise your own professional headshot” or “the photo such and such took at work on their phone looks terrible” and they “want a photo they can feel proud of”.
The value of helping someone strengthen their personal branding presents the opportunity to have in-depth conversations and much warmer connections in the future.
The Australian Small Business Champion Awards presents an opportunity for small businesses to be recognised and awarded for the amazing dedication and passion they have for running a small business.
The event, presented by Precedent Productions was this year held at The Star Sydney Event Centre and was attended by over 1,000 people. The floor section of the Centre could not possibly fit 1,000 people, so 100 or so were seated in booths watching over the event from atop.
Thanks to Crystal Productions these events go off without a hitch – the lighting on-stage was beautiful and well lit and the sea of rainbow coloured lights created an energizing vibe that excited guests as they walked up to the stage to receive their award.
For us, as event photographers, this is a massive production. During the event we had three photographers to cover the on-stage awards, another on atmospheric and entertainment shots and a photographer capturing the most important official award photo in the studio. The extended team for this is a salesperson selling the photo packages, friendly support staff and an usher who takes people off-stage and into the studio.
Here are some photos we captured as the night unfolded.