How Conference Photography is The Best PR and Marketing Opportunity

How Conference Photography is The Best PR and Marketing Opportunity

The conference photography for the Higher Education Conference in Canberra presented a great opportunity for PR and marketing content for the organisers.

During the conference photos of keynote speakers were delivered to the client between sessions, which they then used for press releases and social media about the event.

The Australian Financial Review also took advantage of our service and requested some portrait photographs of Federation University Vice-Chancellor Helen Bartlett, which were featured in this article published by the AFR during the conference: Federation University boosts foreign student numbers as metropolitan unis debate intake.

The technology available to photographers today, combined with the expertise of our conference photographers enabled the delivery of these photos in a speedy fashion.

Here are some of the photos that were taken at the conference.

 

Event Photography: Miss Universe Contestants Pose for the Pola Party

Event Photography: Miss Universe Contestants Pose for the Pola Party

Leading up to the 2019 Miss Universe Australia contest, teeth whitening sponsor, SDI (Pola Teeth Whitening) hosted a number of cocktail parties for State Finalists around Australia – which we had the pleasure of providing the event photography for in each state.

The events have been cleverly plastered over social media thanks to Miss Universe contestants blogging and posting on social media, giving SDI and partnering dentists an amazing amount of exposure and marketing content.

Here are some photos from the night.

Click here if you’d like to follow the Miss Universe Australia event or Pola Teeth Whitening.

 

Everything You Need to Know About Amplifying Your Conference With Event Photography

Everything You Need to Know About Amplifying Your Conference With Event Photography

Conferences have been and will continue to be one of the most powerful ways to bring a community of people together, to share ideas and bring experts and innovations to the forefront of any industry or movement.

The production, styling, lighting, speakers and everything involved to bring a conference together is worthy of being celebrated and documented, typically for the purpose of social media amplification, public relations and marketing the next conference.

Recently at the Lewis Howes Summit of Greatness I witnessed a plethora of photographers and videographers madly running around to capture every finite detail, emotion and energetic atmosphere, entertainment, and world-class speakers on stage and at signings and meet and greets.

It reminded me just how much goes into producing, documenting and marketing such an event.

Reflecting on this, I would like to highlight what it takes to document a large-scale conference and the type of content it can generate.

How Many Conference Photographers Does it Take to Capture a Conference?

How long is a piece of string?

Every conference and event is different, and it all depends on whether there are breakout sessions and how many, what social events and how many there will be, number of delegates attending, whether it includes an exhibition area and brand activations that need to be photographed.

To give you an example, this three day, 1,200 delegate conference required the services of three professional event photographers and one photographic co-ordinator.

  • 10 breakout rooms with X 30-minute rotating sessions per day
  • 5 evening social events
  • 2 breakfasts, and
  • 1 large exhibition floor with 3x stand activations per day.

Hiring an event photographer vs event photography company with conference photography experience

To capture an entire conference you generally need more than one photographer. This is why we recommend partnering with an event photography company that has a network of photographers.

If your conference is in more than one location, hiring an event photography company will make your job that much easier. You can hand your brief to one person with the confidence your brief will be directly communicated with each photographer.

When you partner with an event photography company, you get access to the best event photographers who have been individually tried and tested.

What type of content can be generated from a conference?

Would you agree that the size of a conference can tell you just how amazing it was? Have photos of a buzzing crowd or sea of people clapping and laughing at a conference help you decide whether to attend a conference in the past? Social influence has to be one of the biggest selling points when it comes to events.

In addition to cheering crowds and photos of your amazing speaker lineup on stage presenting the very best of what they know, here are some ideas on how you can use conference photography during the event and into the future.

Social Media Marketing Photographs

Having a conference photographed would have to be the best way to generate social media marketing material for the next 12 months, or until your next conference. Imagine having a database of photography, ready to use on your social channels.

With the power of technology, photographs can be transferred from a camera to a tablet, phone or computer and uploaded to social media within minutes.

Do you engage the marketing team who takes care of your marketing when you’re running a conference? I bet they would absolutely love this.

Conference Showreels and Highlights

During last day of The Summit of Greatness a team of videographers put a highlights video together, which was viewed on the last day. The video highlighted the speakers, personal transformations and new friendships made. It was a moving and inspirational video that reminded me of how I felt when I arrived and how I felt on the last day of the summit. In addition to moving the audience, Lewis sold 1,000 tickets to next years Summit of Greatness.

Do you have a conference coming up that would benefit from having a highlights video?

Video testimonials and interviews

Written reviews are great for social proof on your website, Google and Facebook, and help increase keyword rankings on your website, but have you given thought to how powerful video testimonials and interviews might be? Given video content generates a higher ROI, video testimonials can be a great source of social proof on your conference showreel, website, YouTube channel, social media channels and other promotional material.

Do you already interview speakers and delegates at your conferences? How has it benefited your marketing?

Video of speaker sessions

If your event is only held in one location, a great way to reach a larger market is through virtual tickets. Social Media Examiner do a great job of this with Social Media Marketing World in the USA.

Speakers also love receiving a copy of their session to use in the own marketing materials. Have you gifted speakers a video of them speaking in the past?

The cost of conference photography

Pricing for conference photography varies. It will depend on how many photographers required and how many days and hours your conference will run. One effective way of reducing the cost of photography is offering it as a sponsorship package.

Do you want to partner with a photography company that you can rely on? One that has over 40 years experience in the events industry?

EventPix was founded twenty years ago by Trevor Connell, who has over forty years of Australian event industry experience. These days Trevor concentrates his time working with our clients and team of photographers to deliver a high level and consistent service and the most efficient coverage events.

You can get in touch with Trevor on 1300 850 021 to discuss your next conference coverage.

The Role Event Photography Plays in Documenting History Today

The Role Event Photography Plays in Documenting History Today

Have you ever wondered what life would be like without photographs?

Yes. No Instagram to discover new trends and cafes for breakfast. No Facebook albums to share with family and friends. No Pinterest boards to help plan your next holiday and no photos of your wedding, family or kids growing up.

During a recent trip to the Museum of Anthropology in Mexico City, I developed an even deeper appreciation for photography and the role it plays in documenting history.

Mexico’s history dates so far back in time that it can only be understood and interpreted through paintings and glyphs carved from stone, which makes me wonder what life really looked like for the Mayans or indigenous people when the Spaniards invaded.

Would you have loved to see what the world looked like through the lens of a camera before and during the early 1800’s, when photography was invented?

Over the past two hundred years, photography has become the most important medium used to document landscapes, architecture, modes of transport, fashion, emotion, events and so much more.

Looking at old photographs of townships and moments in time is always entertaining and insightful. The architecture, fashion and emotion of that time gives us a sense of how people lived their lives, what resources were available, how much has changed and how quickly technologies have advanced.

Remember that only a couple of decades ago most photographers were still only shooting on film, which was a slow and expensive process that not every budget could afford.

Photographing events is still quite a new concept that has rapidly evolved over the past twenty years, thanks to the advancement of digital photography which is more accessible and affordable.

With the power of wifi technology today, history can be documented online within minutes from a digital camera and only seconds with a smartphone.

It’s incredible, the possibilities are endless and the amount of historical information people of the future will have access to is infinite.

In light of this topic, here are some photographs of landscapes and moments from Australian’s History. Enjoy!

Why Does Event Photography Cost So Much?

Why Does Event Photography Cost So Much?

The cost of event photography can come as a shock to some people. Have you considered the value of hiring a professional event photography company over an amateur? Like what goes on behind the scenes… including:

The Experience, Study and Skill of a Photographer



A professional photographer will sometimes spend five to ten years developing their skill before shooting events professionally. If a photographer takes the route of professional training in TAFE or at University the cost can surpass $30,000.

Photography is a skill that must be practised regularly to develop and maintain a high standard. They must know how to use their camera equipment and respond to different lighting situations and demands of the client and event quickly.

When you hire an experienced and professional event photographer you know the shots will be delivered to the brief. The quality will be of a high standard and the photographer will appear and be professional. You know they won’t be fumbling around trying to figure out how their camera works as your event unfolds, and they will get photos of those irreplaceable moments at your event.

Cost of Photography Gear

There’s a reason amateur photographers don’t have the latest and most professional equipment. It’s expensive and needs to be updated frequently to ensure the quality of photos comply with industry standards.

A basic event photographers kit will consist of equipment in excess of $15,000. In case of equipment failure, the photographer will need at least two camera bodies and two lenses, backup batteries, multiple memory cards and speedlites (on camera flash).

The photographer’s professional camera body is typically updated every two to three years, as the manufacturer releases new technology that increases the quality of the photographs an event photographer can take.

If the photographer is required to shoot on-site portraits and deliver prints, the photographers kit will be worth in excess of $20,000.

Consistency and Reliability 

of The Event Photographer

Sometimes hiring a hobbyist photographer friend with a great camera to shoot your event can seem like a great idea but in reality, when you’re hosting a corporate event it’s important to hire a professional event photography company. You will know the standard of service you’ll receive is seamless, images will be delivered on time and the photographer is experienced and professional.

For events hosted in multiple locations, partnering with an event photography company that has a reputation of providing a consistent, reliable and professional service ensures you receive beautiful images that are shot to the brief and delivered on time. This is particularly important when delivering an event for a client of your own.

When you partner with an event photography company, you can rest assured that if the photographer assigned to your event is unwell or has a personal emergency that you will be replaced with another photographer that will provide the same consistent service and your images will be delivered on time.

Post Production and Delivery

So you’ve hired a photographer for a four-hour event, and you’re gasping at the price. Though have you considered the time a photographer will take on their computer editing the photos after your event?

During one four hour event an event photographer might take between 1,000 and 2,000 photos, which each needs to be reviewed, unflattering expressions on people’s faces are culled, the colour is balanced and the lighting is beautiful, the images are resized and exported, usually in multiple different formats to meet the client’s brief.

For a four hour event, the editing process might take anywhere from two to four hours.

Insurance and Public Liability

Like most organisations, you need to be insured. But not all photographers are, so when you hire a professional event photography company you know that in the event someone is injured that the liability will not fall onto you.

When is the last time you asked your event photographer whether they have public liability insurance?