Fun Brand Engagement Ideas for Spring Racing Carnival 2018

Fun Brand Engagement Ideas for Spring Racing Carnival 2018

Hosting a private or corporate Spring Carnival event this year and want to create unforgettable brand engagement experiences?

For some, Spring Racing Carnival isn’t just about the races. It’s about coming out of hibernation to soak in the spring vibes and warmer weather. It’s getting out of your PJs and into that dress you’ve been eyeing off. It’s getting glammed up and becoming a social butterfly again, after months of Netflix and chill on the couch.

When we ladies spend time (like weeks finding the best dress, shoes to match, a fascinator and getting hair and makeup done on the day) making ourselves look and feel glamorous, which might be often or only from time-to-time, we want that moment to be captured – and not at the end of the night when we’re waiting for an Uber with heels in hand. I know I’m not alone on this one.

Here’s a few fun ideas that can help brands maximise this opportunity to engage and connect with punters, and be remembered for more than just the free Moet.

Roll out Your Red Carpet for Punters to Experience as they Arrive

Paparazzi taking photos of punters on the red carpet

Put your guests in the spotlight and make them feel like celebrities as they arrive at your Spring Racing Carnival event.

A Red Carpet Experience will make your guests feel as though they’re arriving at the Golden Globes, stunningly like Emma Stone and in style like Ryan Gosling.

Who are you wearing today!

Branded Decorative Media Selfie Wall

Selfies have taken the world by storm, so why not support the movement with a beautiful decorative wall for punters to use as a backdrop. People often want to be associated with the brands they’re interacting with, so attach your logo to it as a way of further promoting your brand and let user-generated content take the stage. To increase brand engagement and track the success of your beautiful wall, incentivise punters to use a hashtag by giving away prizes at the event.

Here’s an example of how Quantcast used their logo on this decorative wall that we photographed guests in front of.

Branded decorative wall

If you’re inside, make sure you light it properly too i.e. if you only light the wall itself all punters will end up with is silhouette photos.

Get Social – Get an Open Photo Booth and Instantly Post the Photos on Facebook

Compact Photo Booth

Give punters the funnest photo booth solution to enjoy at this year’s Spring Carnival event… who doesn’t love a selfie!

Its compact design and beautiful presentation will fit anywhere within your event, to create lifelong memories and brand engagement. You can even send them home with a print (overlaid with your branding message of course), or upload them directly to social media as your event unfolds.

Roaming Entertainment and “Camera Crew” Interviewing Punters

Roaming interviews at events

Think Instagram TV, Facebook Live or YouTube Channel etc.

Technology and decent wifi have made content marketing so easy for marketers. People consuming content also (sadly) don’t really care about quality. However, with professional help (lighting, proper microphone) you can post really good smartphone video to social media in a matter of minutes.

One really fun way to capture the excitement is through roaming interviews asking people races related questions. Like “Who are you wearing today”, “Which horse are you backing in the next race”. Are you the drink sponsor? How about, “What are you drinking today?”. You could even throw in some cheeky questions to get video testimonials. Why not?

If you wanted to have some really professional footage taken you could hire a DSLR photographer who has the skills to record these professionally for you or take it to the next level with a professional video crew.

We hope you have an amazing Spring Racing Carnival!

If you’re interested in any of these brand engagement solutions or you’d like a bespoke solution, please get in touch. We look forward to helping you bring the magic to your next event!

Enhanced Exhibition Stand Engagement with Linkedin Headshots

Enhanced Exhibition Stand Engagement with Linkedin Headshots

Exhibitions present the biggest opportunity for brands to get in front of a highly engaged and specific audience, however attracting people to your stand still presents challenges – especially if your brand is new to the market or you recently launched a new product or service.

With so many ways to attract people to your booth it can be hard to know what will draw people in, and competitions, chocolates, free samples and demonstrations have all been done before.

But have you considered a corporate headshot mini studio?

Personal branding is one of the hottest topics in organisations and for professionals, yet most people are still using their favourite Facebook selfie or a photo from 10 years ago on their professional Linkedin profile.

We often hear people saying that “it’s too expensive to organise your own professional headshot” or “the photo such and such took at work on their phone looks terrible” and they “want a photo they can feel proud of”.

The value of helping someone strengthen their personal branding presents the opportunity to have in-depth conversations and much warmer connections in the future.

Here’s a few shots of the portrait setup and a short video interview with one of the professional portrait stands at the ADX Conference in March 2018.

Small Business Champions Awards Night 2018

Small Business Champions Awards Night 2018

The Australian Small Business Champion Awards presents an opportunity for small businesses to be recognised and awarded for the amazing dedication and passion they have for running a small business.

The event, presented by Precedent Productions was this year held at The Star Sydney Event Centre and was attended by over 1,000 people. The floor section of the Centre could not possibly fit 1,000 people, so 100 or so were seated in booths watching over the event from atop.

Thanks to Crystal Productions these events go off without a hitch – the lighting on-stage was beautiful and well lit and the sea of rainbow coloured lights created an energizing vibe that excited guests as they walked up to the stage to receive their award.

For us, as event photographers, this is a massive production. During the event we had three photographers to cover the on-stage awards, another on atmospheric and entertainment shots and a photographer capturing the most important official award photo in the studio. The extended team for this is a salesperson selling the photo packages, friendly support staff and an usher who takes people off-stage and into the studio.

Here are some photos we captured as the night unfolded.

Many thanks to Steve and the team at Precedent Productions for requesting we, again and again, be their trusted awards photography partner at these events.

Memorable Awards Photography Moments

Memorable Awards Photography Moments

Wow. We photographed loads of awards dinners and ceremonies in October and November. It is always a pleasure photographing awards nights – the lighting is beautiful and the room is always buzzing with energy. It makes it really easy to capture those memorable moments and key emotions.

Here are some awards nights that we photographed in October and November, including images.

  • NSW Local Government Environment Awards
  • SMSF Summits around Australia
  • Women in Law Awards, Melbourne
  • Harness Racing NSW Awards
  • My Business Awards
  • Early Childhood Education Week Awards
  • ICAS (International Competitions and Assessments for Schools) Medal Presentations in Australia and New Zealand, and
  • The NSW Local Business Awards wrapped up for 2017 with trips from Newcastle to Randwick