Hosting a private or corporate Spring Carnival event this year and want to create unforgettable brand engagement experiences?
For some, Spring Racing Carnival isn’t just about the races. It’s about coming out of hibernation to soak in the spring vibes and warmer weather. It’s getting out of your PJs and into that dress you’ve been eyeing off. It’s getting glammed up and becoming a social butterfly again, after months of Netflix and chill on the couch.
When we ladies spend time (like weeks finding the best dress, shoes to match, a fascinator and getting hair and makeup done on the day) making ourselves look and feel glamorous, which might be often or only from time-to-time, we want that moment to be captured – and not at the end of the night when we’re waiting for an Uber with heels in hand. I know I’m not alone on this one.
Here’s a few fun ideas that can help brands maximise this opportunity to engage and connect with punters, and be remembered for more than just the free Moet.
Roll out Your Red Carpet for Punters to Experience as they Arrive
Put your guests in the spotlight and make them feel like celebrities as they arrive at your Spring Racing Carnival event.
A Red Carpet Experience will make your guests feel as though they’re arriving at the Golden Globes, stunningly like Emma Stone and in style like Ryan Gosling.
Who are you wearing today!
Branded Decorative Media Selfie Wall
Selfies have taken the world by storm, so why not support the movement with a beautiful decorative wall for punters to use as a backdrop. People often want to be associated with the brands they’re interacting with, so attach your logo to it as a way of further promoting your brand and let user-generated content take the stage. To increase brand engagement and track the success of your beautiful wall, incentivise punters to use a hashtag by giving away prizes at the event.
Here’s an example of how Quantcast used their logo on this decorative wall that we photographed guests in front of.
If you’re inside, make sure you light it properly too i.e. if you only light the wall itself all punters will end up with is silhouette photos.
Get Social – Get an Open Photo Booth and Instantly Post the Photos on Facebook
Give punters the funnest photo booth solution to enjoy at this year’s Spring Carnival event… who doesn’t love a selfie!
Its compact design and beautiful presentation will fit anywhere within your event, to create lifelong memories and brand engagement. You can even send them home with a print (overlaid with your branding message of course), or upload them directly to social media as your event unfolds.
Roaming Entertainment and “Camera Crew” Interviewing Punters
Think Instagram TV, Facebook Live or YouTube Channel etc.
Technology and decent wifi have made content marketing so easy for marketers. People consuming content also (sadly) don’t really care about quality. However, with professional help (lighting, proper microphone) you can post really good smartphone video to social media in a matter of minutes.
One really fun way to capture the excitement is through roaming interviews asking people races related questions. Like “Who are you wearing today”, “Which horse are you backing in the next race”. Are you the drink sponsor? How about, “What are you drinking today?”. You could even throw in some cheeky questions to get video testimonials. Why not?
If you wanted to have some really professional footage taken you could hire a DSLR photographer who has the skills to record these professionally for you or take it to the next level with a professional video crew.
We hope you have an amazing Spring Racing Carnival!
If you’re interested in any of these brand engagement solutions or you’d like a bespoke solution, please get in touch. We look forward to helping you bring the magic to your next event!
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